On Thursday 11th July Prost8 UK officially launched in the Palace of Westminster. The event marked the formal launch of our initiative to accelerate the availability of less invasive prostate cancer treatment options by taking action to raise up to £10m over the next two years. This is so Prost8 UK can buy and deploy at least one set of focal ablation equipment (both HIFU and Cryotherapy) into each of the NHS Cancer Care Regions.
The event was attended by many leading urological medical professionals, partners, supporters and representatives of the charity. It was hosted by Sir David Amess MP, a committed supporter of better treatment options for men with prostate cancer. There were demonstrations of the latest focal ablation equipment and technology that was provided by representatives from Sonacare Medical and BTG Galil.
We would like to say a special thanks to:
Sir David Amess MP for inviting Prost8 UK to host the launch in such prestigious surroundings. Sir David has also now accepted an invitation to become a patron of the charity.
Professor Hashim Ahmed of Imperial College London, also a patron of Prost8 UK, for lending his authority and support in leading the medical aspect of the proceedings. The charity was proud to welcome many of the top names in prostate cancer treatment and urology to the reception under Prof Ahmed’s leadership.
To our headline sponsors Alex Gonzales of Sonacare Medical and Cynthia Azucena of BTG Galil. Alex and Karen Cornett of Sonacare even flew in from the United States especially to support Prost8 UK on the day.
To our digital partners Phil Thomas, Dan Bacon, Lloyd Parkinson and James Higgs of Revive.Digital.
Statement from Prost8 UK’s Founder
‘I would like to say a big thank you to all those who joined Prost8 UK for the launch in the Palace of Westminster. The feedback we have received has been exceptional, and it has really put the charity on the map. The hard work really starts in earnest now our initiative has launched. I think it was made clear on the day just what the charity’s aims are and how everyone can get involved in the journey. Prost8 UK is going to create a real legacy so please make sure you are part of it. We can truly make a difference to literally 1000’s of men each and every year who have an early-stage prostate cancer diagnosis by providing better lifestyle outcomes than the usual invasive treatment routes on offer right now in the UK.’
The charity still has some important tasks ahead including:
We are seeking support from, or links to, philanthropically minded corporates or individuals who can help to raise some initial seed funding IRO £35k (no donation is too small to contribute towards that total). This is to fund campaign costs and some initial staffing to get the initiatives started (such as the Iconic 8 VIP’s) until the main revenues come on stream. The PR and CSR value to a corporate could be immense in comparison to the cost. Please contact the charity on email@example.com or call 0203 858 0848.
The charity is seeking the support of iconic male celebrities to be the face of a very ambitious two-part campaign called The Iconic 8 VIP’s. The VIP in this instance stands for ‘very important prostates’ thus the male bias. We are aiming to go live with this phase one of the campaign during August so the search is on and if anyone can open their little black book and help with contact details of potential celebs it would be greatly appreciated. The ideal scenario would be to go live on 8th August (to capitalise on the 8/8 date to tie in with the 8 in Prost8) but not critical.
The Iconic VIP’s provides the PR fuel for the main initiative which forms phase two. This is an ambitious scheme to create the biggest non-profit crowdfunding campaign ever here in the UK to raise the £10m target and provide the focal therapy equipment to accelerate access to this life changing treatment option.
Volunteers are being sought to help with recruiting people to attend or support events such as the Prost8 UK Black Tie Ball in November, see the website for details. Suggestions for events anywhere in the UK would be appreciated, especially if it is accompanied by offers to help with organisational activities. More to follow in the coming weeks, and again thank you all for being part of the journey.
Focal Ablation Explained
Focal Therapy, including HIFU (high intensity focused ultrasound) and Cryotherapy, is a relatively new, but highly effective, treatment that uses highly focused heat or extreme cold to destroy cancerous prostate cells in cases where the cancer has not spread beyond the prostate.
Unfortunately, very few NHS trusts offer this treatment yet, but it is becoming more widely used as a non-invasive treatment for those who have early stage prostate cancer.
HIFU is so important because surgeons can target just the cancerous tumour itself, and it minimises damage to the nerves, tissue and organs that surround the prostate. The nerves are critical as they are responsible for preserving sexual function and maintaining urinary continence.
Donate to Prost8 UK Today
Our current focus and motivation is to raise up to £10m in the next two years. We plan on doing this by running high profile fundraising campaigns that will enable us buy and donate HIFU equipment across each of the 14 NHS Cancer Care regions in the UK, together with promoting more effective screening procedures.
1 in 8 men will be diagnosed with prostate cancer in their lifetime, so it could be you or a loved one next. Help us to help all men by donating to Prost8 UK today.